This inception is the power of media coverage. More eyeballs means more leads, and as any marketer will tell you, the traffic spikes from press are like no other. But how do we cut through the noise, woo a reporter with our tales, and revel in the glory of the printed promised land?
Like every journey, it starts with a bit of learning, because there's actually a method to getting people to write about you. The published corpus of knowledge out there focuses more on PR for traditional companies not startups, but here are a few good ones from most basic to advanced:
For those who are starting at square one, this book is a super quick read with easy exercises for getting started.
PR You! The Essential Do-It-Yourself Guide to Public Relations
There are also some great articles on the web that provide getting-started tips.
10 Essential PR Tips for Startups
A Beginner's Guide To Public Relations For Tech Startups
You can always go the e-learning route; Udemy also offers a class on the topic:
Public Relations Strategies for Startup Businesses | Udemy
For a deep look into the psychology and messaging with real-world examples, I would highly recommend Ronn Torossian's
For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
While PR is great for building brand awareness and buzz, there are times when crises force us to speak in the limelight. During those trying moments, you're covered.
Spin: How to Turn the Power of Press to Your Advantage
Any others that you'd recommend, folks? Lay em on me!