Snapchat is a product built from the heart – that is the reason why we are in Los Angeles. I often talk with people about the conflicts between technology companies and content companies – I’ve found that one of the biggest issues is that frequently technology companies view movies, music, and television as INFORMATION. Directors, producers, musicians, and actors view them as feelings, as expression. Not to be searched, sorted, and viewed – but EXPERIENCED.
Evan Spiegel, Snapchat Co-founder
I write about how startups can attract passionate users, keep them happy, and make sure they never leave.