Surely success is build upon a foundation of excellent people. Fundamentally, this means the ability to think critically, eagerness to learn, and sheer tenacity. But for event organizers what does this mean specifically? For me, the ideal cocktail of personality and hard skills boils down to affability, negotiation prowess, and attention to detail.
A CEO friend was recently doused with a new round of funding and thus ready to expand her presence offline. She approached me asking for a skeleton job description and I soon realized that there's no good public place to find information of this sort. Hopefully the tips and outline below will serve you in your hiring.
Best of luck in finding an EM that rocks your community's socks off!
As an EM, you'll be responsible for bringing people together in the real world to learn about our company, fostering interaction between community members, and disseminating the good word to strategic partners. Formats range from focus groups to backyard soirees to launch parts with hundreds of people. Must be scrappy, passionate about meeting new people, and excited to live and breathe <your company>.
- You know the hottest venues around town, or the resources to scout ‘em. You’re a diplomatic negotiator so it’s a win-win for everyone.
- Foodie in the house! You know good eats when you see/taste ‘em and serve as liaison with food and beverage caterers/vendors.
- Good branding is in your blood. Order appropriate and clever company merchandise/signage.
- Wordsmith in the house! Just pen the invites to these events, work your magic with social media, and the crowds come.
- With your Hipmunk and Airbnb skillz, you make sure our event staffers get to where they need to be and have a place to rest their heads.
- You’re not afraid of numbers: expense reports, CBAs, you can do it all.
- You are the consummate host, socializing is second nature. By the end of a party, you know everyone’s name and drink of choice.
- Problem solver on the fly. The caterer may not show, but you bust out a contingency plan and are as cool as a cucumber.
- Always the (wo)man with the plan. You are so organized, a Trapper Keeper’s got nothing on you.
- You’re not afraid to get your hands dirty. At the end of the night, you may be the one emptying out bottles and recycling kazoos.
- Excellent communication skills, including writing, negotiating, and public speaking.
- Fantastic customer service ethic.
- Bachelor’s degree preferred; significant work experience can substitute for the degree.
- At least 6 months professional experience assisting with event production or programming.
Why do you think we have these events?
What was the last great social event you attended?
What do you do on the weekends?
What excites you about event planning?
Say you had to plan an event in Charleston, SC in three weeks. What are the steps for doing so?
If we needed an alcohol sponsor for an event a month out, who from your personal rolodex would you call?
Give a time you felt a real sense of accomplishment in your job?
What channels do you use to promote an event?
What do you keep in your party kit the night of an event?
Salary & Career Development
Events Coordinator ($55,000 - $60,000) ---> Events Manager ($65,000 - $75,000) ---> Regional Events Director ($75,000 - $100,000)